Marketing Plan Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Term Paper Example The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the organization is trying to establish their business in Stockholm. Moreover, several favorable aspects like high disposable income of people, favorable social tradition, economic development, political stability, availability of advanced technology and resources have encouraged the organization to enter in the business field. The organization is trying to achieve competitive advantages through effective product differentiation strategy and sustainable business operation. The aim of the study is to reveal the potential business opportunities for the particular business venture. The marketing plan includ es situation analysis, business objectives and goals, target market analysis, a marketing mix frame work. The strategic plans have implemented in this study to achieve the business objectives. Finally, the study will locate implementation and control of the stated objectives. Situation Analysis An internal situation analysis has been provided in this study. SWOT Analysis This strategic analytical tool will determine Finch Wine Bar’s internal strengths, weaknesses and external opportunities, threats. A summarized table of SWOT analysis has been provided in the appendix part. Strengths The business operation place is the most crowded place in the country. Skilled management team and differentiated product range will help the organization to create a potential customer base. Availability of several international and domestic wines will increase the core competency of the wine bar. Effective customer service and closed-line product and service technology will bring efficiency in the business process. Significant waste management system and water recycle facility are the most significant strengths of this organization. It will help to increase the brand reputation of the organization. Weaknesses Lack of brand awareness in the mind of the customers is one of the greatest weaknesses of the organization. Lack of sufficient resources at initial stage of business operation will limit the organization to achieve significant business output. Lack of effective relationship with distributors and suppliers can affect the supply chain management process of the organization. Opportunities The Swedish market is potential for wine bar business. Recently Sweden has joined WTO that will increase the business activities. Festive seasons and favorable location will help the organization to more number of customers. High disposable income of people and technological development of the nation will encourage the organization to undertake aggressive business strategy. Threats The Swedish wine bar market is highly competitive due to presence of several potential Organizations. Several political threats including licensing problem can affect the business Process of Finch wine bar in near future. Recent economic recession and European financial crisis has affected restricted the buying decision of middle class people. Now-a-days, the tendency of Swedish people is changing towards the healthy drinks and green tea consumption. Focus and Goal Settings Business

Cheyenne Native Americans Research Paper Example | Topics and Well Written Essays - 750 words

Cheyenne Native Americans - Research Paper Example The paper tells that the Cheyenne comprise of two tribes i.e. the Tsà ©tsà ªhà ©stà ¢hese and the Sà ³'taeo'o. Members of the Algonquian family had a common territory (present-day Saskatchewan province) and language.   However, in the mid 16th century, they began their southwestward migration in pursuit of buffaloes and game. However, prior to this, the Cheyenne resided alongside the Missouri River in Minnesota. There is evidence that they were ardent farmers who also made ceramics and artifacts. After losing a battle with the Hidatsa and Mandan tribes, they were driven off to the plains. This is when they took up buffalo hunting and occupied the area that comprises of modern-day Wyoming, Kansas, Colorado, Nebraska and South Dakota. Consequently, their housing units changed from earthen lodges to ‘tipis’, temporary houses made of buffalo hide. This tribe was further subdivided into ten bands and four leaders were appointed from each band. In addition, there was a council of elders that comprised of forty-four elected men. The council convened on a regular basis to deliberate on tribal affairs. Authority was deeply centralized, and the Cheyenne people were united by ritual ceremonialism and the famous ‘Sun Dance’ was the main climax. ‘Sacred arrows’ was another ceremonial ritual and this was undertaken whenever the Cheyenne people waged tribal war. The Cheyenne have a rich cultural heritage which is characterized by religious beliefs, ceremonies, religious practitioners, traditional medicine and veneration of the dead. Aside from the sun dance and arrow dance, there are three other significant ceremonies. These include Mahut renewal, Isiwun and animal dance. Death and life are deemed a spiritual process. A good life automatically results in a good death. Conversely, an evil life leads to malevolent spirits who are bound to torment the living. Hence, the Cheyenne really advocate for a good life. Indian tribes includin g the Cheyenne welcomed the European settlers into America and even taught them survival tactics. Unfortunately, this cordiality was short-lived and the White settlers began to acquire their land. Initially, this was done via treaties but with time the Cheyenne were forcefully evicted from their territories. They were driven off to barren land that was unwanted by the European settlers. As stated above, treaties were the initial means of acquiring Native American territorial land. One famous treaty is the 1851 Laramie Treaty. The Cheyenne were represented in this treaty between US government representatives and Native American tribes. Several resolutions were made and they include the following. First, a truce was reached between warring rival tribes. Secondly, each tribe was to receive $50,000 per annum for 10 years as compensation for their land. Third, the US government gained the right to build infrastructure on native land. The white settlers were also assured of peace when the y traveled along the Overland Trail. Fourth, maps were demarcated to show areas where the tribes were allowed to hunt and fish. Subsequent treaties had well-established reservations for Indian tribes. The mid-seventeenth century was characterized by massive immigration of European settlers into America.